Starting as a viral Instagram webtoon in 2020, SUKEYDOKEY captures the raw, daily lives of Jisoonee—a cynical mouse full of social complaints—and her eccentric best friend, Dora.Moving beyond typical "healing," its blunt and honest relatability has captivated Gen Z, driving it to #1 on Kakao and Naver emoji charts. With an average of 30,000+ views per post, this powerhouse IP maintains a massive, loyal fanbase through consistent content and high-impact brand collaborations.